Founder & CEO

Alexandra Kafka Larsson

I worked 24 years in the Swedish Armed Forces as a Military Intelligence Officer and spent 15 of these years leading R&D around methods and technology. Specialized in content management, search and text analytics, rich media management, and geospatial technologies. I also have a Bachelor’s in Political Science from the University of Lund. Spent the last years as a Chief Architect and Digitalisation advisor to a few major Swedish companies. Recent love for Python coding. 20 years as an activist for LGBTQ rights. Avid Apple fangirl.

Architect & Developer

Håkan Ståby

I have worked as an independent consultant in pharma, manufacturing, logistics, defense, and government institutions for more than 20 years. I am specialized in content management and related fields. I take on architect and leader roles as well as hands-on development in most languages and frameworks. Due to my curious nature, I am always eager to learn new techniques and to explore areas like game development, AI and blockchain. I am married to Marie-Louise and have 3 children. I love cooking, whisky, craft beer, reading, mountain biking, and music (listening and playing)

Strategy & Partnerships

David Olgart

I have more than 25 years of experience from working with cybersecurity, risk management, as well as capability and business development, in the defence sector as a naval officer, civil servant, consultant and manager. Aside from Parsd, I’m currently the director for Cybercampus Sverige (Sweden), a national initiative and collaboration that carries out cutting edge and agile research, innovation and education for cybersecurity and defence.
I hope to contribute to Parsd’s mission with my innate curiosity on how disruptive technologies and digitalisation might propel society, leadership, teamwork and business development.
I hold a M.Sc. degree in computer science from KTH, in Stockholm. I’m also a Lieutenant Commander in the Naval Engineering Corps, reserve.

PR & Communications

Annica Ryng

I am an enthusiastic blogger, active social media user, and podcast listener. I have a long track record of working with public policy, and advocacy. In 2010, I moved from Stockholm to Brussels, where I currently work as a Public Affairs and Communications Director for a European association representing authors’ rights (SAA), in relation to European media policy and the digital single market. Previously I was an Adviser for the largest alliance of pan-European networks in the social sector (Social Platform). Earlier, I worked in the field of sexual and reproductive health and rights (RFSU), and LGBT rights (RFSL) in Sweden. I have been involved in NGOs since 1999, holding various board positions and managing many projects. Read more at annicaryng.com.

Brand & marketing

Ingemar Varp

Long experience as creative director and copywriter in various creative agencies in Sweden and the UK over the past 20 years.